The Complete Guide to AcerOS Storm Tracker

Every AcerOS plan now includes Storm Tracker — hail, wind, and tornado history, radar-estimated hail, live severe-weather warnings, and a Roof Score on every lead, built specifically for roofing and exteriors reps. Tools like this cost $1,000+/yr standalone elsewhere; yours is included. This guide walks the whole feature, in the order you'll actually use it in your business.

Open it anytime at Dashboard → Storm Tracker.

1. What Storm Tracker is

Storm Tracker turns public storm data into a working prospecting tool: which zips got hit, how hard, how recently, and which of the homes in them are most likely to need a new roof. It pulls hail, wind, and tornado reports going back 12 months, layers in radar-estimated hail from NOAA's MRMS product, and adds live NWS warnings and a next-day risk forecast so you can move before anyone else does.

Every damage figure on the page is an estimate. The tracker labels this everywhere it matters: damage badges read "Estimated from NWS reports", and nothing here is a substitute for an adjuster or a roof inspection.

2. Three ways to find storms

Storm Tracker opens on a tab switcher with three discovery modes:

• Zip codes — track the specific zip codes you already work. Add a zip, or tap Use my last pull to load the zips from your most recent AcerOS run.
• Scan a city — search a city to find its most storm-hit zip codes, ranked so you can see where the damage is concentrated before you pick a target.
• Near me — use your phone's GPS location to find nearby storm-hit zip codes. Built for the moment you're already in the truck and want to know what's worth a detour.

All three modes feed the same event history, badges, and one-tap actions described below — they're just different ways of arriving at a zip.

3. Reading a zip card

Each zip renders as a card with everything you need to decide whether it's worth working:

• Damage badges — color-coded by severity. Rose is reserved for severe damage (tornado, or hail 1.75"+); amber reads as likely damage; muted zinc means marginal or unlikely. Every badge carries the fine print "Estimated from NWS reports."
• Fresh vs. aged filter — filter events by age: Fresh, Active, or Aged. Aged storms are worth a second look — canvassers have usually moved on by then, but claim windows are often still open.
• Radar-estimated hail (NOAA MRMS) — a distinct violet badge for hail detected by radar even where nobody filed a report. This is the coverage a plain storm-report feed misses.
• Census zip context — median year built, owner-occupied %, and income for the zip, right on the card. Older housing stock plus a recent hail hit is exactly the combination worth prioritizing.
• Roof Score — a single number combining home age and nearby storm exposure, so you can rank leads by replacement likelihood instead of guessing.
• Recent reroofs (permits) — where permit data is available, the card shows reroofs in the last 90 days nearby: houses already replaced to skip, and streets with an active reroofing wave to hit while the momentum is there.

4. Pitch modes: Roof, Siding, Windows

Storm Tracker isn't roofing-only. Tap Pitch for and switch between Roof, Siding, and Windows — the best-pitch line for each zip's top event rewrites itself for whichever trade you're knocking that day. Switch it once at the start of your route; every card downstream follows.

5. Live warnings and next-day risk

A banner at the top of the tracker surfaces active NWS warnings for your zips in real time — ranked warnings above watches, then by NWS severity (Extreme > Severe > Moderate > Minor). Below it, a risk chip shows NOAA's severe-weather forecast for today, worded as forecast language only ("moderate risk today"), never as a report of damage that's already happened. Watch it and you can be the first truck in town the morning after.

6. One-tap actions

From any zip card:

• Pull leads in [zip] — jumps straight into an AcerOS lead pull for that zip, pre-filtered to roofs 15+ years old.
• Make territory — draws a ~2.5 mi circle around the zip's centroid as a CRM territory and adds the zip to your watchlist in one tap.
• Queue storm mail — adds this zip's CRM contacts to your mail pool. Nothing sends automatically: it queues the contacts, and you still review and confirm the send in CRM → Mail as usual, same as every other AcerOS mail pool.

7. The CRM side

Storm data doesn't stay in the tracker — it follows the lead into your pipeline:

• Storm history on every contact — open any lead's card and its zip's storm history, best-pitch event, and claim advisory line render right there, same data and disclaimers as the standalone tracker.
• Printable storm report — a one-page PDF summarizing the storm activity behind a lead, ready to bring to the door or leave with a homeowner.
• Claim-prep checklist — a homeowner-facing one-page PDF that walks them through what to do next. If there's no storm report on file for that zip in the last 12 months, the PDF says so plainly instead of implying one exists.
• Claim-window nudges — AcerOS notifies you internally (never the homeowner) when a lead's claim window is closing, in relative-days language only — no calendar deadlines, no insurer names, no promise of coverage or approval.
• Hot streets — CRM → Map surfaces streets where you already have 2+ active or won contacts, so you can see momentum you can knock on.
• Show wins — filter the map to closed-won pins only, to see exactly where you're already converting nearby.

8. Weekly storm email

Turn on Weekly storm email (in the tracker or your watchlist settings) and you'll get one email on Mondays listing new storm activity in your watched zips. It's off unless you opt in.

The legal fine print — know it, use it right

Everything in Storm Tracker is built around one rule: damage figures are estimates, not guarantees.

• Damage badges and the claim advisory line are estimated from National Weather Service reports and NOAA MRMS radar data — never a substitute for an inspection.
• Claim-window language is always framed as typical, not absolute: "Typical policies require filing within 1 year of the date of loss — the homeowner's policy controls. Verify before relying on this."
• Nothing in Storm Tracker states or implies that a claim will be approved, that coverage exists, or that a specific dollar amount will be paid. Use it to find the right door and start the right conversation — the homeowner's policy and their insurer make the actual call.

Where to start

If you do exactly one thing today: open Scan a city for your market, sort by damage, and tap Pull leads on the top zip. That's the entire loop — find the storm, pull the leads, work the route — and it's the habit that keeps your pipeline full of doors that are actually worth knocking.

Questions? Reply to any AcerOS email — I read every one.